The more followers your playlist has, the more likely it will be served up in a search on Spotify. Ask them to follow your playlists, and ask for their suggestions for songs or artists you can add to your playlists in the future. Share the playlists you create with your fans on social, email, etc. Which do you think is more likely to appear in a search: “Prog-Rock Classics from the 1970’s” or “Brand New Crystal Visions of Dancing Planets Outside of Time?” Choose a playlist name that sets clear expectations. Optimize! Your playlist name is SUPER IMPORTANT! Spotify gives you plenty of text space to do it. You should describe your playlist using words, phrases, genre descriptions, and artist names that listeners will be searching for. ![]() You’re curating a musical experience why not also provide a custom visual that helps listeners enter your world? Use smart keywords in your description. It’s not make-or-break, but seeing one of those default playlist covers with the four smaller images is a little disappointing. (You can even create an archive playlist to house all the songs that have been moved off the primary playlist). Once you’re approaching 60 songs, shuffle the oldest tracks off the list. Aim for 25-30 when you first create the list, and then add more songs on a regular basis. Spotify’s algorithm favors playlists with more than 20 songs and less than 60. Playlists should have between 20-60 songs. But remember: just one song per playlist, unless it’s a playlist organized around your music alone. Nestle your song perfectly among a bunch of great tunes by other artists. Spotify’s algorithm can downgrade a playlist (in search and relevance) that is too heavily weighted towards one artist. Unless a playlist’s sole purpose is to highlight the music of one artist, it’s best to make the song list diverse. Choose a day to make updates each week and keep it consistent to build expectation among followers. Otherwise a user can just listen once and be done with it. To make a playlist that’s worth following, it should be dynamic and change over time. Which brings us to… Update your playlists on a regular schedule. If you’re enthusiastic about your playlist, you’ll make it awesome! If not, you’ll lose steam and neglect it. Might as well emulate what’s working, right? Here’s how to make an effective - and search-friendly - playlist. There are some recognizable attributes shared by many playlists that Spotify serves up in their search. That way your reach extends beyond your existing fanbase. In order for YOUR playlist to grow as much as possible, you’re going to want to show up in a search on Spotify. So understandably, Spotify doesn’t want EVERY single playlist on their platform to be publicly searchable. Every user has the ability to create multiple playlists. There are millions of playlists on Spotify. Add songs! You can do this by searching for the song on Spotify and dragging it into your playlist in the left-hand sidebar, or by clicking the ellipses next to any track and selecting “Add to Playlist.”.(Be considerate and don’t link to a competing streaming service.) Add a URL to the “insert link” field linking to a pre-order page or music store. ![]()
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